Back in Action

As of late, things have been very busy for the http://www.RankSeeker.com staff. We are feverishly working to build out our new site. We have received an unexpected number of great comments towards our new site and the work we've been doing, thank you!

Yesterday, a friend refered me to a CNN Article. The article is written about a man, Daniel Kovach, who makes over $10,000 a month with a scholarship web site. His web site is unique in that it has used an unconvientional method of finding visitors. Kovach, has built his site to directly target search engine terms that are popular amongst searchers but have very little competition, such as "The White Man's Guide to Getting a Minority Scholarship." By targeting many of these smaller markets he has gained a tremendous market share from the other scholarship sites, which are all competing against themselves and have to forfiet many of the search results to the competitor.

I highly recommend that newer web sites that wish to get into national markets, first look at targeting the 2nd and 3rd teir terms which will come much quicker in a SEO campaign, and once these terms are met, the bigger terms will come much easier.

Things to Consider for SEO

1. The first step in creating a well optimized website is to identify your audience. This step is very important and something that can easily be over looked when starting a webpage.

2. Research the area of which your page is being built. Find out who your competitors are and where they are listed in Google.

3. Determine which keywords people are using to find your topic. If you’re a realtor in Boston are more people searching for “homes in Boston” or are they looking for “real estate in Boston”?

4. With these factors in mind, create a list of keywords ranging from most important to least important and use these as targets to determine where you would like to be listed in Google.

5. Build your page to impress each keyword. And what do I mean by impress? I like to look at SEO is being an audition. In this case, Google is the producer and your website is the actor. When Google calls you to the stage it is important that they have you applying for your most qualified part. You wouldn’t want to be a Boston real estate company and come to find that Google thinks you’re a Boston general contractor. To prevent this, there are a number of easy steps that can be used to help present your site to Google but before you do so, make sure you check out Google’s Guidelines at http://www.google.com/webmaster/ for helpful suggestions.

WANTED: Search Engine Ranking

If you're searching for the infamous search engine ranking, you'll first want to know he isn't at the local pub waiting for you. With 9 billion websites on the web, search engines have their work cut out for them. A new website may not be noticed for months even years by some search engines.

It is very important to know that even with the best search engine optimization, it takes months to achieve recognition by the major search engines. Search Engines gather a large amount of data about your site from a number of areas including; content, meta tags, links, outside links, content of outside links, social networks, classifieds, and more. All this information is taken and processed to build a search engine identity for your site. The more information you provide the search engine that is related to your target keywords, the higher you will be ranked. But just like a new website, the more information you provide, the longer it takes to for search engines to find. Outside links, can take years before they are found.

Search Engine Optimization is like an audition to a very large producer. Decisions are not made quickly, they want a strong background of proven work in the field, and they will require a number of casting before making their selection. Search Engine Optimization is a process that takes time and with show results with patience.