Things to Consider for SEO
1. The first step in creating a well optimized website is to identify your audience. This step is very important and something that can easily be over looked when starting a webpage.
2. Research the area of which your page is being built. Find out who your competitors are and where they are listed in Google.
3. Determine which keywords people are using to find your topic. If you’re a realtor in Boston are more people searching for “homes in Boston” or are they looking for “real estate in Boston”?
4. With these factors in mind, create a list of keywords ranging from most important to least important and use these as targets to determine where you would like to be listed in Google.
5. Build your page to impress each keyword. And what do I mean by impress? I like to look at SEO is being an audition. In this case, Google is the producer and your website is the actor. When Google calls you to the stage it is important that they have you applying for your most qualified part. You wouldn’t want to be a Boston real estate company and come to find that Google thinks you’re a Boston general contractor. To prevent this, there are a number of easy steps that can be used to help present your site to Google but before you do so, make sure you check out Google’s Guidelines at http://www.google.com/webmaster/ for helpful suggestions.
2. Research the area of which your page is being built. Find out who your competitors are and where they are listed in Google.
3. Determine which keywords people are using to find your topic. If you’re a realtor in Boston are more people searching for “homes in Boston” or are they looking for “real estate in Boston”?
4. With these factors in mind, create a list of keywords ranging from most important to least important and use these as targets to determine where you would like to be listed in Google.
5. Build your page to impress each keyword. And what do I mean by impress? I like to look at SEO is being an audition. In this case, Google is the producer and your website is the actor. When Google calls you to the stage it is important that they have you applying for your most qualified part. You wouldn’t want to be a Boston real estate company and come to find that Google thinks you’re a Boston general contractor. To prevent this, there are a number of easy steps that can be used to help present your site to Google but before you do so, make sure you check out Google’s Guidelines at http://www.google.com/webmaster/ for helpful suggestions.
Labels: Google, keywords, Search Engine Optimization, SEO
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